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Zipcar
- Brand
- Marketing
Assignment
Zipcar needed to reintroduce their brand, restore trust, and make themselves relevant to local markets.
What We Did
We developed the “Zip if” campaign to create highly targeted OOH, social and digital assets that spoke to the intricacies of the cities where our audiences lived in order to root the brand in popular culture and remind city dwellers just how perfectly Zipcar fits into their lives.
How We Did It
We turned to AI to help us research, strategize, write, design, and produce a breakthrough campaign made affordably, quickly, creatively and effectively.
The Superconductor enabled our team to identify the ideal audience and campaign strategy. We developed carefully targeted assets that resonated with audiences and exemplified just how seamlessly Zipcar can fit into and improve city life.
